Brand identity + pavilions design
АКIMOVSKY
artisan bread & café-bakery
Brand identity for the premium artisan-bread brand & café-bakery pavilion chain in St. Petersburg.
The AH logo features a bread-texture pattern that is always unique — like a fingerprint. Only truly healthy, artisan bread has such a rich and natural texture. This irregular shape conveys craftsmanship, human touch, and warmth — much like a child’s drawing.
Solution
This project sits at the core of the client’s 10-year strategic development vision.
With artisan bread growing both in Russia and globally, we launched a new product-development initiative. The scope included target audience research, positioning, and comprehensive brand strategy.
Industrial bread is often viewed as a harmful “empty” product—declining long-term—yet bread remains a staple in many households. Our insight: consumers are seeking healthier, tastier alternatives by studying labels and production methods, and choosing “honest” artisan bread.
The AKIMOVSKY logo features a bread-texture pattern that is always unique like a fingerprint—only truly healthy artisan bread has such a rich structure. The irregular shape conveys manual craftsmanship, human touch and warmth—similar to a child’s drawing.
Client
AKIMOVSKY Hleb Bakery, St. Petersburg
This project sits at the core of the client’s 10-year strategic development vision.
With artisan bread growing both in Russia and globally, we launched a new product-development initiative. The scope included target audience research, positioning, and comprehensive brand strategy.
Industrial bread is often viewed as a harmful “empty” product—declining long-term—yet bread remains a staple in many households. Our insight: consumers are seeking healthier, tastier alternatives by studying labels and production methods, and choosing “honest” artisan bread.
The AKIMOVSKY logo features a bread-texture pattern that is always unique like a fingerprint—only truly healthy artisan bread has such a rich structure. The irregular shape conveys manual craftsmanship, human touch and warmth—similar to a child’s drawing.
Client
AKIMOVSKY Hleb Bakery, St. Petersburg
