In 2010 the Deutschen Amphibolin-Werke von Robert Murjahn celebrated 115 years since it's foundation. In Germany Caparol is the leader in the field of building paints. Also, throughout Europe the brand signet is amongst the largest enterprises in the field. High quality paints, enamels, glazes and plasters for inside and outside.
Challenge: Relaunch the CAPAROL CENTER partner retail network in franchise format for a new target audience
Result: 33 stores launched in 3 years, the number of people wishing to join the franchise grows
We did:
Marketing research, market analysis, retail format audit,
branding, development of retail outlet design concepts and design of all elements of retail equipment,
development of a franchise offer: from business model to sales book
Challenge: Relaunch the CAPAROL CENTER partner retail network in franchise format for a new target audience
Result: 33 stores launched in 3 years, the number of people wishing to join the franchise grows
We did:
Marketing research, market analysis, retail format audit,
branding, development of retail outlet design concepts and design of all elements of retail equipment,
development of a franchise offer: from business model to sales book
33 stores launched in 3 years
If a building becomes architecture, then it is art
If a building becomes architecture, then it is art
If a building becomes architecture, then it is art
TARKETT
World leader in the production and sale of floor coverings →
SOON
SOON