Logo and stylish retail packaging for a premium instant chai product line
The INNERZEE cup of tea is the ultimate taste and high-end restaurant quality whenever you want it: in your office or at home. For people who seek inner harmony without compromising on pleasure.
Marketing goals:
To stand out on a retailer's shelf and communicate the taste and distinctive characteristics of the product line while demonstrating the variety of flavors. To become the leading brand in the segment.
Solution:
Minimalistic yet delicious look of the INNERZEE packaging facings with abundant colored side panels to highlight bright taste and variety of teas in the product line.
It definitely stands out on shelf and create a clean light block of a premium quality product.
Scope of work:
Strategy
Positioning
Logo
Packaging for 2 product lines
Food photography